Social media has completely changed the world we live in today. Snapchat, X, Instagram, not one of these was around 20 years ago, yet nowadays billions of people use them every day. How did that come to be? And why do some people not use them?
To understand this, we can look at Diffusion of Innovation Theory. Created by sociologist Everett Rogers, this theory explains how new ideas and technologies are spread throughout society. It groups individuals into five groups: innovators, early adopters, early majority, late majority, and laggards. When Facebook first came out in 2004, the innovators were Harvard college students. Then came the early adopters which are other students in college and young adults interested in experimenting. They were interested by the idea of hanging out with friends online. It was new, fast, and cool. As more and more got informed, the more people wanted to stay in touch with family members, post photos, and not miss out.
The more people that were on social media, the more pressure there was for others to follow. Businesses jumped on board, celebrities marketed themselves using it, and schools even used it for sending messages. By the time the late majority arrived, it became almost necessary to have a social media presence just to be relevant in society. The laggards, the last group, either joined way later or never. This is the group I would categorize my parents in.
Yes, if they signed up, they could remain in touch with friends, share ideas, possibly even gain followers. But they also love how disconnected they can be because they are not glued to their phones. However, how much would it cost? Statistics show that using social media can increase anxiety levels, isolate users, and even impact one's self-esteem. It is also filled with ads, propaganda, and the constant pressure of self-comparison. This is something my parents do not want.
Well it could that they prefer human interaction or privacy, that is the reason they are not social medias number one fan. Diffusion Theory explains to us why individuals adopt new technologies, but also why they don't always. At times, not adopting something is a statement. It's a case of knowing your values, your limits, and what you'd like to be doing with your life.